Marketing & Sales
epub |eng | 2019-02-27 | Author:Ursula C. Mentjes

( Category: Sales & Selling March 16,2020 )
epub |eng | 2018-06-15 | Author:Keyes, Damian [Keyes, Damian]

PART TWO – Consumption CHAPTER EIGHT – Consumption Is Key ‘ Think like a publisher, not a marketer .’ David Meerman Scott, marketing author and speaker OK, now that we’ve ...
( Category: Marketing March 16,2020 )
epub |eng | 2015-12-02 | Author:Warren Greshes [GRESHES, WARREN]

Obstacles to Success I want to talk about now, why people don’t do all the things they know they should do. I’ve talked about commitments. I’ve talked about attitude. I’ve ...
( Category: Sales & Selling March 15,2020 )
epub |eng | 2017-04-18 | Author:David Gomez [Gomez, David]

ROI = (total revenue – total investment) / total investment x 100 Revenue: It’s the marginal income attributed to your difference. Investment: It’s the cost of having implemented your difference. ...
( Category: Sales & Selling March 15,2020 )
epub |eng | | Author:Matthew Dixon & Brent Adamson

Produce different pitches for all decision makers, targeting their interests and concerns No matter how strong a pitch is, it won’t convince every stakeholder in a customer’s company. To maximize ...
( Category: Sales & Selling March 15,2020 )
epub |eng | 2014-03-25 | Author:Liz Kao & Matt Kaufman

Understanding the Partner Life Cycle Using an indirect sales force of partners to help sell your products allows you to quickly and cost-effectively expand your company’s reach into markets that ...
( Category: Enterprise Applications March 15,2020 )
epub |eng | 2018-09-29 | Author:Robert H. Frank

Many forms of collective action—both laws and informal social norms—have a direct impact on the specific consumption imbalances that are our focus here. For example, it has been a common ...
( Category: Economic Conditions March 15,2020 )
epub, pdf |eng | 2020-03-14 | Author:Ken Sandy

To illustrate user stories in action, I’ll use examples for a fictitious financial literacy application (Centsible). This mobile-only application targets millennials—in particular, recent college graduates—who wish to improve their management ...
( Category: Product Management March 15,2020 )
epub |eng | 2018-07-08 | Author:Roger Bennett

Text Box 3.1 Research opportunities: relationship marketing Relationship fundraising has been the subject of extensive investigation. Useful future research in the field could to focus on connections between relationship fundraising ...
( Category: Research March 15,2020 )
mobi |eng | 2014-11-17 | Author:Felicia J Slattery

PROS AND CONS OF COCKTAIL CONVERSATION When I’ve met people at various networking events and meetings, I’ve always been innately curious about them and their stories. One of the things ...
( Category: Marketing March 15,2020 )
mobi |eng | 2014-03-25 | Author:Liz Kao and Matt Kaufman

Understanding the Partner Life Cycle Using an indirect sales force of partners to help sell your products allows you to quickly and cost-effectively expand your company’s reach into markets that ...
( Category: Enterprise Applications March 15,2020 )
epub |eng | 2019-10-22 | Author:Warren Kurzrock

__A. Avoid them, if possible, because they are unpredictable and challenging __B. Recognize them as an opportunity and even set them up yourself when needed __C. Agree to finals presentations ...
( Category: Sales & Selling March 15,2020 )
epub |eng | 2019-01-30 | Author:Kovoor-Misra, Sarah

Transformative Organizational Culture For an organizational culture to foster resilience and positive behaviors during a crisis, its components, such as beliefs, values, norms and artifacts, need to reinforce these behaviors. ...
( Category: Organizational Learning March 15,2020 )
epub |eng | 2019-05-27 | Author:Carol J. Pardun & Beth E. Barnes & Sheri J. Broyles

SOCIAL MEDIA SOURCES Let’s get started! Even if you don’t think you’ve engaged in social media monitoring, you most likely already have. For example, have you ever conducted a Google ...
( Category: Research March 15,2020 )